Sinapsi is a technology company with strong B2B expertise that has developed products and services for diverse target audiences over time. The expansion of its portfolio and the launch of a B2C initiative necessitated a reorganization of the brand, messaging, and tools to avoid overlap and maintain a clear market position. The situation called for a strategic approach capable of distinguishing between different tones of voice and objectives, while simultaneously ensuring the consistency and solidity of the brand system.

• Reorganize the brand architecture with a multi-brand approach • Clarify the roles, messaging, and target audiences of the various projects • Strengthen existing B2B communication • Design and launch a B2C brand with a dedicated identity • Develop tools and content that are consistent and manageable over time

Primastudio partnered with Sinapsi as a strategic and operational ally, guiding the brand reorganization process and the development of two parallel tracks: B2B and B2C. Our role was to define the structure, messaging, and tools, ensuring overall consistency and clarity in communication across different target audiences.

• Analysis of the brand, market context, and objectives • Definition of brand architecture and the roles of individual projects • Reorganization of B2B communications • Naming and development of the B2C "Alfa" identity • Design of visual identity and coordinated collateral • Development of websites and digital tools • Content production to support both initiatives • Strategic and operational coordination of communication activities