Danielis Design operates in the contract furnishing sector, where product, identity, and design must engage in a coherent dialogue. It is not merely a matter of presenting collections, but of building a vision that speaks to designers, architects, and professional spaces. The context called for an evolution of the brand image—one capable of showcasing the product while simultaneously conveying a clear, recognizable direction.

• Define a visual identity consistent with the brand’s positioning • Showcase the product within design and contract contexts • Craft a narrative that blends aesthetics and function • Facilitate dialogue with designers and professionals • Ensure the brand’s vision remains recognizable over time

Primastudio partnered with Danielis Design to define and develop the brand’s visual identity and narrative. Our role was to translate the vision, products, and projects into a cohesive communication system capable of expressing itself through diverse yet complementary channels. From visual identity and content to the website, catalog, and corporate video, we worked to build a solid, recognizable image aligned with the brand’s positioning in the contract sector.

• Definition of visual identity and logo • Design of the coordinated visual identity • Production of photographic and visual content • Production of the corporate video • Website design and development • Catalog design and layout • Creation of project settings and contexts • Communication support for designers and professionals